How to Connect Omnisend

Last updated March 12, 2026

Connecting Oshi to Omnisend syncs your customer profiles and reward activity directly into Omnisend, and hands all email delivery over to Omnisend. Once connected, Oshi stops sending its own reward emails entirely. All notifications—from purchase rewards to referral bonuses—are handled through the Omnisend automations you build.

Important: Before connecting Omnisend, make sure you have your Omnisend automations set up and ready to go. Once the connection is enabled, Oshi will no longer send any reward emails on its own. If your automations aren't active in Omnisend, your customers won't receive reward notifications. See How to Build Omnisend Loyalty Automations for setup instructions.

Steps

Step 1: Get Your Omnisend API Key

  1. Log into your Omnisend account
  2. Go to Store Settings > Integrations & API > API Keys
  3. Click Create API Key
  4. Name the key (e.g. "Oshi Integration")
  5. Ensure the key has Contacts and Events permissions
  6. Copy the key before navigating away
Important: The API key must have both Contacts and Events permissions. Without these, Oshi won't be able to sync customer profiles or send reward events to Omnisend.

Step 2: Connect Omnisend in Oshi

  1. From your Oshi dashboard, go to Connections in the left sidebar
  2. Find Omnisend and click to open it
  3. Paste your API Key
  4. Click Connect

Once connected, Oshi will begin syncing your customer and loyalty data into Omnisend.

Step 3: Understand the Data Sync

Once connected, Oshi syncs customer profiles and reward activity into Omnisend automatically:

  • Customer profiles are enriched with loyalty properties including current sats balance, VIP tier, and personal referral link
  • Reward events are sent to Omnisend in real time for every purchase reward, referral bonus, social engagement reward, and affiliate commission
  • Sync timing is immediate if you're just starting out. If you already have a large rewards history, the initial sync may take up to three hours

Step 4: Build Your Omnisend Automations

With Omnisend connected, Oshi no longer sends its own reward emails. You'll need to create automations in Omnisend to handle all customer notifications—including purchase rewards, referral bonuses, social engagement rewards, and reminders.

If you ever need to switch back to Oshi's built-in emails, you can toggle the Omnisend connection off from the Connections page in your Oshi dashboard. Oshi will resume sending its own emails immediately.

What's Next

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