March 2026
Do Loyalty Programs Actually Work?
40,000 customers. Matched controls across seven merchants. Statistically significant lift on every store tested.
$10+
per $1 in rewards
3x
member LTV
66%
member repeat rate
For Agencies
A loyalty pitch your clients haven't heard,
backed by research the others have never done.
Help your DTC clients launch Bitcoin rewards. Earn recurring revenue when you refer them — and keep earning when our network drives them new customers.
~3x
Lifetime Value
Bitcoin customers vs. all others
$10+
Per $1 of Rewards
measured incremental revenue
53%
Repeat Rate
vs. 28% for typical buyers
From our published studies across 50,000+ shoppers and seven merchants.
The Differentiator
We publish our math.
Most loyalty platforms claim retention lift without disclosing methodology. Oshi runs studies with matched controls and per-merchant breakdowns, then publishes them. When your client's CFO asks where the number comes from, you have an answer.
For Your Next Deck
Three things you can pitch.
Every agency selling loyalty to ecommerce merchants is reading from the same Smile.io and Yotpo decks. Here is what changes when Oshi is in the mix.
Research, not vendor marketing
Smile, Yotpo, and Okendo all claim "boost customer LTV" without showing methodology. Oshi has open, peer-reviewable studies your clients can read before they sign — with sample sizes, matched controls, and per-merchant breakdowns. You walk into the meeting with proof, not promises.
A pitch your clients haven't heard
Every agency walks into a retention meeting reading from the same Smile.io deck. Bitcoin rewards customers can hold, withdraw, and spend across a network of merchants is a different angle on the same retention problem — and a sharper opening line in your next RFP.
Customer acquisition built in
Every Oshi merchant is discoverable to a network of Bitcoin shoppers actively looking for places to spend. Your clients don't just retain better — they pick up new customers from the network without paying for ads, which means more retention dollars are available for your work.
How You Get Paid
Two revenue tracks, not one.
Most loyalty partner programs pay a recurring rev share and call it done. Oshi pays you twice — once on the merchant's subscription, and again when our network drives new customers to that merchant.
Track 1
Recurring revenue share
Earn a recurring share of every dollar your referred merchants pay Oshi. No bounty cap, no cliff — as long as they grow, you earn. We confirm the specific terms on your partnership call so they reflect your agency and your clients.
Paid quarterly. Tracked through your unique partner link or a code attached to your accounts manually.
Track 2
Network acquisition commissions
When the Oshi network drives a new customer to one of your referred merchants — through the rewards portal, the merchant directory, or a cross-store campaign — you earn a small commission on those sales.
The unique mechanic agencies have never been pitched: you keep earning when our network does the marketing for your clients.
Founding Partners
The first ten agencies set the program.
The larger loyalty platforms have hundreds of partners competing for the same merchant attention. The first ten agencies who join Oshi will have a different experience — these are perks larger platforms reserve for their top tier, given to founding partners from day one.
Direct line to the founder
Roadmap input, feature requests, and a real human who picks up the phone. The first ten partners shape the program.
Co-published case studies
We'll write up your client wins together and feature them across Oshi's marketing channels. Real distribution, not a logo on a slide.
First listing in the agency directory
When we launch the public agency directory, founding partners get the top placement — and the inbound merchant leads that come with it.
White-glove client implementation
We handle the technical setup for every client you bring in during your first six months. You sell the strategy, we wire up the program.
No revenue share cap
There's no MRR ceiling on your earnings, and no minimum threshold to hit before payouts start. The first ten partners earn from dollar one.
Co-marketing with the research team
Your agency name appears on the next round of published studies as a contributing partner. Your clients see it. Their clients see it. Distribution that money can't buy.
How It Works
From a 30-minute call to your first paid client.
No long applications, no portal logins, no certification course before you can start selling. The whole program is built to get you into a client meeting the same week you sign up.
01
Apply to partner
Book a 30-minute call. We talk about your client roster, your usual loyalty playbook, and where Bitcoin rewards fit. No long applications, no gated portals.
02
Get your partner kit
We hand you the pitch deck, the research papers, the demo flow, and a partner link that tracks every referral. You're ready to bring it to a client meeting the same week.
03
Pitch and onboard a client
When a client says yes, we handle the technical setup. You stay in the loop on strategy and program design. The merchant goes live in days, not months.
04
Earn on every dimension
Recurring revenue share on the subscription. Commissions on network-driven sales. Co-marketing on the wins. The relationship compounds.
FAQ
Common questions from agencies.
Because the data holds up. Most loyalty platforms publish vanity metrics ('our merchants see X% increase in retention') without disclosing sample sizes, controls, or methodology, which makes those claims unverifiable. Oshi runs studies with matched controls and per-merchant breakdowns, then publishes the methodology. If you sell to a client based on Oshi data, you can defend the number when their CFO asks where it comes from.
Smile and Yotpo run mature programs with hundreds of agencies competing for the same merchant attention. Oshi is early — fewer partners, more attention, and a product mechanic (Bitcoin rewards) your clients almost certainly have not been pitched yet. The unique piece is the second commission track: when the Oshi network drives new customers to your referred merchants, you earn on those sales too.
Founding partners earn a recurring share on every dollar your referred merchants pay Oshi, plus a separate commission on sales the Oshi rewards network drives to those merchants. We work out the specific rates on your partnership call so they fit your agency. Both tracks are paid quarterly, with no minimum threshold during the founding partner period.
Oshi handles the consumer-side compliance for the rewards program. Merchants fund rewards in dollars, customers earn and redeem in sats, and the merchant never has to custody Bitcoin themselves. The integration is no more complex than a standard loyalty app from a compliance perspective.
Most merchants run both programs in parallel for 30–60 days, gradually shifting customers over as their existing points balances burn down. We've handled this kind of migration before and have a playbook. We do the technical setup; you guide the messaging to the customer base.
Primarily agencies that work with Shopify or Shopify Plus DTC brands, since that is where most of the loyalty-program agency work lives. We also support clients on WooCommerce, Square, Stripe, and Zaprite — so retention agencies, full-service ecommerce dev shops, restaurant-tech consultancies, and email/SMS/CRM specialists all fit. The common thread is repeat-purchase products where loyalty actually drives revenue.
No. Bitcoin payments and Bitcoin rewards are independent. Most Oshi merchants offer Bitcoin rewards while customers still pay in dollars at checkout. Accepting Bitcoin payments is a separate decision that compounds the value (the same study shows Bitcoin-paying customers are nearly 3x more valuable), but it is not required to run a Bitcoin rewards program.
No. From the customer's perspective, it works like any other rewards program — earn on purchases, redeem for store credit or discount codes. The Bitcoin part runs in the background. Customers who already understand Bitcoin will appreciate that their rewards can appreciate in value over time or be withdrawn to a wallet. Everyone else just sees a familiar loyalty program with a slightly more interesting reward currency. Adoption does not depend on educating anyone.
Fast. Technical setup is about the same as any other loyalty app — quick on Shopify, WooCommerce, and Square — and we handle it for you. The variable piece is program design (reward rates, redemption rules, customer messaging), which we work through together. Most merchants are live within a day or two of saying yes.
Apply to be a founding partner.
Book a 30-minute call. We'll talk about your client roster, where Bitcoin rewards fit, and what a founding partnership looks like for your agency specifically.