The Latest from Oshi

Insights on Bitcoin rewards, loyalty programs, and integrations

A Square POS terminal accepting a Bitcoin payment via Lightning QR code, with small business storefronts behind
insights

Square Bitcoin in 2026: 800,000 Sellers Are Auto-Enabled. What Comes Next?

Square Bitcoin payments are now auto-enabled for 800,000 sellers. Our research shows what acceptance attracts and what to layer on top.

Michael Atwood15 min read
Thousands of customers sharing brand content in a UGC campaign with hearts, likes, and Bitcoin sats coins, next to a lone paid influencer on a spotlit stage
insights

The UGC Campaign Playbook: How to Pay Customers for Posts Instead of Strangers

Most UGC campaigns pay strangers for content about products they've never used. Here's how to pay your actual customers instead, at a fracti...

Michael Atwood14 min read
Cashback loyalty for small business compared: four reward containers showing points, store credit, cashback, and Bitcoin rewards, with only the Bitcoin container open and flowing out
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Cashback Loyalty for Small Business in 2026: What's Real and What's Points in Disguise

Most 'cashback' loyalty apps for small business aren't really cashback. Here's what's real, what isn't, and what actually solves the portabi...

Michael Atwood17 min read
Bitcoin loyalty program for Shopify illustration showing a storefront connected to a customer rewards portal on a smartphone by a flowing stream of sats
insights

Bitcoin Loyalty Program for Shopify (2026 Guide)

A complete guide to running a Bitcoin loyalty program on Shopify: reward rates, customer experience, campaign design, and measured ROI.

Michael Atwood11 min read
The Bitcoin faucet then and now: from a CAPTCHA on an old computer to a small business storefront pouring Bitcoin rewards to customers
insights

Your Business Is the New Bitcoin Faucet

The original Bitcoin faucet cost a few thousand dollars and changed an industry. Today, individual merchants distribute many multiples of th...

Michael Atwood7 min read
Best Shopify loyalty apps compared, showing points, VIP tiers, referrals, gift cards, and Bitcoin rewards alongside a Shopify dashboard
insights

Best Shopify Loyalty Apps in 2026: Pricing, Features, and Real Costs Compared

Eight Shopify loyalty apps compared with verified pricing, real merchant feedback, and an honest look at what each one costs at scale. Plus:...

Michael Atwood21 min read
Loyalty program comparison guide for small businesses
insights

Loyalty Program for Small Business: The Complete Guide (2026)

Enrollment doesn't mean engagement. This guide breaks down the types of loyalty programs that work for small businesses, why most programs f...

Michael Atwood15 min read
Bitcoin rewards growing from a coin compared to traditional loyalty punch card losing value
insights

Bitcoin Rewards vs Traditional Loyalty Programs: A Merchant's Guide

Traditional points programs are losing their edge. This guide breaks down the practical differences between Bitcoin rewards and traditional...

Michael Atwood11 min read
Bitcoin rewards driving customer engagement and brand awareness in modern digital marketing
insights

Bitcoin Marketing: Cutting Through the Noise

Bitcoin rewards are driving brand conversations and magnifying referral marketing like never before.

Michael Atwood3 min read
Bitcoin rewards increasing customer loyalty and long-term value through real-world, globally accessible incentives
insights

Advantages of Bitcoin Rewards

Bitcoin rewards offer game-changing advantages for businesses all over the globe.

Michael Atwood6 min read
People earning and using Bitcoin rewards as a new form of customer loyalty in everyday commerce
insights

Bitcoin Rewards: The Next Era of Customer Loyalty

Discover how Bitcoin rewards are reshaping loyalty programs, offering businesses a competitive edge.

Michael Atwood4 min read

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