How to Customize Affiliate Commissions and Customer Offers

Every affiliate starts with the defaults from your referral program settings. But you can override these on a per-affiliate basis — useful when you want to offer a higher commission to a top performer, or give a specific affiliate's audience a better customer offer.

To edit an affiliate's settings, go to Affiliate Program > Affiliates, click on the affiliate, and use the Affiliate Payout and Customer Offer tabs.

Affiliate Commission

This is what the affiliate earns on each referred purchase. Set it as a percentage of the order total (e.g., 10%) or a fixed dollar amount (e.g., $5). The commission is paid in Bitcoin.

Attribution Window

Controls how long after a customer clicks the affiliate's link their purchase still counts as a referral. Choose from:

• 30 days
• 60 days
• 90 days (default)
• 180 days

A longer window gives the affiliate credit for customers who take more time to purchase.

Customer Offer

This is what the customer receives when they use the affiliate's link. It can be a percentage or fixed dollar amount. Depending on your setup, this translates to either a discount on their order or Bitcoin back on their purchase.

For fixed dollar offers, a Minimum Purchase field appears. The minimum must be at least equal to the customer offer amount to protect your margins.

Eligible Products (Shopify Only)

You can control which products or collections qualify for this affiliate's commission and customer offer. Only eligible items count toward a percentage commission or reward, and the affiliate's discount code only applies to those items:

• All products — Everything in your store
• Specific products — Choose individual products
• Specific collections — Choose entire collections

When an affiliate is added, they get a copy of the eligible products from your referral program defaults. Changing the defaults later doesn't update existing affiliates. To change existing affiliates, update them one at a time here, or select several in the affiliates table and use Bulk Edit.

How Overrides Work

Your referral program settings are the starting point for every affiliate. When an affiliate is added, most of your current defaults are copied to them, and from then on each affiliate keeps their own settings. Changing your program defaults later doesn't update existing affiliates.

• Copied when the affiliate is added — Commission, customer offer, attribution window, and eligible products. A minimum purchase is copied too if your program has one at that time. If not, the affiliate uses your program's minimum until you set one for them.
• Follow your program default — Repeat purchase settings, unless you change them for a specific affiliate. If your program uses referral tiers, the tiers set every affiliate's commission.

To change an existing affiliate, edit them individually as described above. To update the customer offer, eligible products, or repeat purchase settings for several affiliates at once, select them in the affiliates table and use Bulk Edit.

This means you can run a standard program for most affiliates while giving select partners — like high-performing creators or strategic partners — customized terms.

What's Next

• Set up referral tiers — Use tiered commissions instead of flat rates to reward affiliate growth automatically.
• Manage your affiliates — Review applications, approve or deny, and view affiliate details.
• Manage affiliate discount codes — Create and configure Shopify discount codes for individual affiliates.
• Understand referrals vs. affiliates — Learn how referral defaults relate to affiliate-specific settings.