Bitcoin Rewards for Omnisend: Loyalty Emails Built for Your Brand

When a customer earns Bitcoin at your store, somebody has to tell them. By default, that message comes from Oshi. It's functional, it covers the basics, and it gets the job done.

But if Omnisend is where you run your marketing, that default notification sticks out. Your welcome series, your post-purchase flows, your win-back campaigns—all of that is carefully built inside Omnisend with your branding and your sender domain. Then your customer earns their first reward and gets a message from somewhere else entirely. Different look, different sender, no connection to the relationship you've been building.

That's a gap worth closing.

Reward Emails That Come From You

Connecting Oshi to Omnisend hands all reward email delivery over to Omnisend. The moment the integration is active, Oshi stops sending notifications on its own. Purchase rewards, referral bonuses, social engagement rewards—every message is now an Omnisend automation triggered by Oshi events, sent from your domain, styled with your templates.

The practical result: your rewards program stops feeling like a separate tool bolted onto your store and starts feeling like a natural part of how you communicate with customers. That consistency builds trust. It also means your reward notifications benefit from the sender reputation you've already established—better inbox placement, better open rates, better outcomes.

Reward Activity Becomes Segmentation Fuel

The integration doesn't just route emails through Omnisend. It keeps your contact profiles enriched with live reward data—the kind of data most merchants don't have access to through their standard email tool.

Every contact synced through Oshi carries properties like their current sats balance, VIP tier, lifetime earnings, referral history, and whether they've enrolled in the program. That data updates automatically and is available immediately for use in any segment or automation you build.

In practice, this opens up targeting that a standard loyalty app can't offer:

• A segment of customers sitting one tier away from your top VIP level, ready for a nudge
• A campaign for enrolled members that shows their personal earning rate, different from the one you send non-members
• A win-back flow that leads with a customer's unclaimed sats balance—something specific and personal, not a generic "we miss you"
• Referral promotions targeted only at customers who haven't shared yet

The more you already use Omnisend for behavioral segmentation, the more valuable this data layer becomes.

Automations Built on Real Loyalty Events

Omnisend was built for ecommerce automation, and reward events slot into that system naturally. Oshi fires a real-time event every time something happens—a reward earned, a referral converted, a social action completed—and each one can trigger an automation in Omnisend.

The core automations most merchants set up first are the transactional ones: the purchase reward notification, the referral confirmation for both parties, the social engagement acknowledgment. These replace the default Oshi emails and are the minimum you need before going live.

From there, the more interesting work is building the engagement layer. A reward expiration sequence that sends a reminder at 15 days and a final notice at 30. A VIP milestone email that goes out the moment a customer hits a new tier, with their updated earning rate and a prompt to keep going. An enrollment prompt for customers who have earned but never claimed.

These aren't complicated to build in Omnisend—if you've set up a post-purchase sequence before, the logic is the same. What makes them effective is that they're triggered by real loyalty behavior, not just time-based assumptions.

Program Data, Live in Every Email

Oshi syncs more than contact properties—it also syncs your program configuration into Omnisend. VIP tier names, earning thresholds, referral rates, social reward amounts. All of it is available as dynamic content you can pull into any template.

That means an email can show a customer exactly how many sats they're away from their next tier. It can list the current ways to earn with your business without you manually updating the template every time you adjust a rate. It can include the customer's personal referral link and their running referral count, making every message a passive referral touchpoint.

When you change something in your rewards program—add a tier, update a rate, introduce a new social action—the emails reflect it automatically. The templates don't need to be touched.

The Right Tool for Merchants Already on Omnisend

If you haven't started with Omnisend yet, this integration isn't where you'd begin. Oshi's native email notifications work out of the box with no configuration required.

But if Omnisend is already central to how you communicate with customers, adding Oshi's data to that system is an obvious move. Your loyalty program stops being a separate channel to manage and becomes part of the same workflow where everything else already lives—same audience data, same segmentation tools, same reporting.

One less thing running in isolation. One more reason each Omnisend automation you already built gets a little smarter.

Get Connected

The integration takes a few minutes to set up. Generate an API key in Omnisend, add it to your Oshi dashboard, and the sync starts immediately.

Connect Oshi to Omnisend →

Once connected, you'll build your reward automations in Omnisend using the events and contact properties Oshi syncs over. We have a full setup guide with example automation structures and the custom event properties available for each trigger.

Build your Omnisend loyalty automations →

About Omnisend

Omnisend is an email and SMS marketing platform built for ecommerce. It gives merchants the tools to build automated flows, segment customers based on behavior and contact data, and send personalized messages across email, SMS, and web push—all from a single dashboard. Integrated with Oshi, Omnisend becomes the delivery engine for your entire Bitcoin rewards program, with full access to reward events, customer balances, VIP tier data, and referral activity.