Bitcoin Rewards and Klaviyo: Branded Loyalty Emails with Full Segmentation

Oshi handles the rewards. Your customers earn sats on every purchase, referral, and social engagement. But who tells them about it? By default, Oshi sends those notifications from its own system. That works. But if you're already running your email marketing through Klaviyo, it means your rewards emails live in a completely separate world from the rest of your customer communication.

Your welcome series, your abandoned cart flows, your post-purchase sequences are all carefully designed in Klaviyo with your branding, your voice, your domain. Then your customer earns Bitcoin and gets an email from a different system that looks and feels nothing like the rest of their experience with your brand. That disconnect matters more than most merchants realize.

Send Bitcoin Rewards Emails from Your Own Domain

When you connect Oshi to Klaviyo, all reward emails go through Klaviyo. Oshi stops sending its own emails entirely. Every notification, whether it's a purchase reward, a referral bonus, or a social engagement reward, comes from your domain, uses your templates, and matches the design language your customers already recognize.

This isn't just about aesthetics. Emails from your own domain land better. They're less likely to hit spam filters. They benefit from the sender reputation you've already built. And they feel like a continuation of the relationship your customer has with your brand, not a detour into some third-party system they didn't sign up for.

Use Bitcoin Reward Data for Klaviyo Segmentation

This is where things get interesting for merchants who take their email marketing seriously. When Oshi syncs with Klaviyo, it doesn't just send events. It enriches your customer profiles with live reward data.

You get VIP tier status, current sats balance, total lifetime earnings, referral activity, enrollment status, and more, all as customer properties you can use in Klaviyo segments, flow triggers, and conditional content blocks.

That means you can do things like:

• Send a different email to first-time reward earners versus enrolled members
• Build a flow that nudges customers who are close to their next VIP tier
• Show personalized reward balances and earning rates inside any email
• Segment high-value customers by their lifetime Bitcoin earnings
• Target customers who have referred friends versus those who haven't

If you're already using Klaviyo to segment and personalize, Oshi's data gives you a whole new dimension to work with. And because the data syncs automatically, it's always current.

Build Klaviyo Flows for Bitcoin Reward Notifications

Oshi pushes real-time events into Klaviyo for every reward action: purchases, referral bonuses, affiliate commissions, social engagement rewards. Each of these becomes a flow trigger you can build on.

The most effective merchants build a handful of core flows and then layer engagement flows on top:

Core flows handle the essentials. When a customer earns a purchase reward, they get an email with their sats amount, a link to their rewards portal, and messaging tailored to whether they're a new or returning member. When a referral converts, both the referrer and the referred customer get their own notification. These are the emails that keep your rewards program functional.

Engagement flows are where Klaviyo's automation really shines. You can send a reminder at 15 days if a customer hasn't claimed their reward, followed by a final nudge at 30 days before it expires. You can introduce social earning opportunities a few days after a customer enrolls. You can prompt referral sharing a week or two after their first purchase, once they've had time to actually use your product.

None of this is possible with a standard rewards email system. It requires the kind of flow logic and timing that Klaviyo was built for.

Add VIP Tiers and Referral Links to Every Email

One of the more powerful things about the integration is how Oshi syncs your program configuration into Klaviyo's catalog. Your VIP tier names, thresholds, earning rates, referral commission percentages, and social reward amounts are all available as dynamic content.

This means any email you send can include things like a VIP progress bar showing how close a customer is to their next tier, or a block that lists all the ways they can earn sats with your business. And because Oshi keeps the catalog in sync, you don't have to update your email templates when you change your reward rates or add a new VIP tier. The emails update automatically.

For merchants running referral programs, this is especially useful. Every email can include the customer's personal referral link and their lifetime referral stats, turning every touchpoint into a passive referral promotion.

Built for Merchants Who Already Use Klaviyo

If you're not already on Klaviyo, this integration probably isn't your starting point. Oshi's built-in emails work well out of the box and don't require any setup.

But if Klaviyo is already where your email marketing lives, connecting Oshi is the obvious next step. It means your entire customer communication, from acquisition to retention to loyalty, runs through a single system with consistent branding, shared segmentation, and unified reporting.

You're not adding another tool. You're making the tools you already have work together.

Get Connected

Setting up the Klaviyo integration takes just a few minutes. You'll generate API keys in Klaviyo, paste them into your Oshi dashboard, and the data sync begins immediately.

Connect Oshi to Klaviyo →

Once connected, you'll build your reward flows in Klaviyo using the events and customer properties Oshi syncs over. We have a full setup guide with example email copy, Liquid template fields, and flow architecture recommendations.

Build your Klaviyo loyalty flows →

About Klaviyo

Klaviyo is an email and SMS marketing platform built for ecommerce. It gives merchants the tools to build automated flows, segment customers based on behavior and profile data, and send personalized messages at scale. Integrated with Oshi, Klaviyo becomes the delivery engine for your entire Bitcoin rewards program, with full access to reward events, customer balances, VIP tier data, and referral activity.