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Oshi Featured in Bitcoin News: A Rewards-First Path to Bitcoin Adoption

How businesses can use Bitcoin rewards to drive customer loyalty and stand out from traditional points-based programs—without changing how customers pay.

Michael Atwood•December 15, 2025•2 min read

Oshi was recently featured in an interview with Bitcoin News discussing rewards-based Bitcoin adoption.

Bitcoin News recently featured Oshi in an interview exploring how businesses can use Bitcoin rewards to attract customers, strengthen loyalty, and stand out from traditional points-based programs—without changing how customers pay.

👉 Read the full interview on Bitcoin News

The problem with loyalty programs today

Most loyalty programs offer points or discounts that feel interchangeable. Customers earn them, forget them, and rarely associate them with long-term value.

For businesses, this often leads to:

Low engagement after sign-up
Minimal differentiation from competitors
Rewards that function as short-term discounts rather than loyalty drivers

A rewards-first approach

Oshi is built on a simple premise: loyalty works better when the reward feels real.

Instead of issuing points that only exist inside a single system, Oshi allows businesses to reward customers with Bitcoin (satoshis) on purchases they already make. The checkout experience doesn’t change. Customers continue paying with cards. Bitcoin enters the experience as the reward—not the payment method.

How this helps businesses, not just Bitcoin

In the Bitcoin News interview, Oshi explains how Bitcoin rewards can function as a practical loyalty tool rather than a speculative asset.

For merchants, this means:

Offering something customers perceive as having real value
Differentiating from standard points or cashback programs
Attracting Bitcoin-interested customers without excluding anyone else

Bitcoin becomes a loyalty mechanism that works alongside existing commerce instead of replacing it.

Why rewards-based adoption works

From a business perspective, adoption isn’t about ideology—it’s about behavior.

Customers are more likely to engage with rewards they understand and value, especially when earning them doesn’t require learning new payment methods or changing habits. By embedding Bitcoin into loyalty programs, businesses can introduce customers to Bitcoin gradually, while still focusing on retention and repeat purchases.

In this model, Bitcoin adoption is a side effect of better rewards—not the goal itself.

Read the full interview

The full Bitcoin News interview explores Oshi’s rewards-first approach and its implications for merchants and customers in more detail.