Let's face it - the world of customer loyalty programs could use a breath of fresh air. The market is saturated with points, stars, and punch cards, but these traditional offerings have begun to lose their appeal. They're too common, too complicated, and too constrained. Despite this, they still play an essential role, especially for small and medium businesses (SMBs) that can't compete with the massive global loyalty programs run by Fortune 500 companies. It's high time we injected some novelty and excitement back into customer loyalty. Enter Bitcoin rewards.